From October 17–19, 2024, during AMWC Latin America 2024 in Medellín, Colombia, Genèse Labs proudly participated in one of the region’s most dynamic aesthetic-medicine gatherings. The congress drew over 1,500 professional attendees, featured more than 100 international exhibitors, and hosted 90+ thought-leaders and speakers, solidifying its status as a key platform for global aesthetics. (amwc-la.com)

At our dedicated booth, Genèse Labs introduced our latest innovations to a highly engaged, multinational audience — highlighting our commitment to combining French brand elegance with Korean manufacturing excellence. The week was filled with meaningful interactions, real-time product demonstrations, and strategic conversations with distributors, clinic owners, and leading aesthetic practitioners from across Latin America and beyond.

Introducing the Next Wave of Aesthetic Solutions

We showcased our flagship and emerging product suite: RG60®—our advanced body-volumising filler designed for large-area structural contouring; Proluma™—the PDLLA-based collagen stimulator offering long-lasting regeneration and natural-looking results; and Citrus Bottle—a precision-formulated fat-dissolver featuring Lecithin, Bromelain and Riboflavin to support modern body-shaping treatments. Practitioners appreciated the clarity of our scientific positioning, the elegant packaging aesthetic, and the global availability of our products. The booth became a hub for in-depth discussions around new treatment protocols, cross-regional partnerships, and the evolving needs of the Latin American market.

Deepening Engagement with the Latin American Market

AMWC Latin America 2024 brought together professionals from more than 30 countries, spanning dermatology, plastic surgery, aesthetic medicine and anti-aging practice. It provided Genèse Labs an ideal context to connect directly with opinion-leaders from Brazil, Mexico, Argentina, Colombia and beyond, secure new distributor agreements for key markets in Latin America, gather on-the-ground insights into regional treatment trends, regulatory nuances and product needs, and emphasize our positioning as a global yet locally responsive aesthetics partner. The high-energy environment, focused networking and real-time feedback reaffirmed the strength of our brand proposition and the readiness of Latin American clinics to adopt premium, scientifically driven aesthetic solutions.

A Strategic Milestone in Our Global Expansion

Participation in AMWC Latin America 2024 marks a key milestone in Genèse Labs’ international growth strategy. Building on the global launches of RG60® and Proluma™, this event reinforces our status as a premium partner for professional aesthetics — committed to delivering scientifically advanced, elegantly designed, and globally compliant products.

We are proud to stand among the world’s leading aesthetics innovators and look forward to continued expansion into Latin America, the Middle East, Southeast Asia and beyond.

Looking Ahead

Following this successful event, Genèse Labs will continue its participation in major international congresses and exhibitions, bringing educational support, clinical insights, and next-generation product launches to our partners and practitioners worldwide.

For collaboration opportunities, distributor inquiries, or detailed product information, connect with us:

▶ [email protected]

▶ www.geneselabs.net